TOWIE star Lydia Rose Bright has appointed Label PR to manage all UK press and publicity for her self-titled clothing range.

The agency will also handle all SEO, organic search, content, creative link acquisition and blogger outreach. Bright commented 'I'm really pleased to be working with Label PR on the launch of my new collection and have been bowled over by their work ethic, commitment and delivery just days into taking the brief. From the very first stages of delivering ideas, myself and my team knew we'd stumbled onto something special with Label PR so we're excited to see what the future holds'.